Can we consider changing the job application process, which traditionally involves a cover letter? Has the video CV become the new way to present yourself and apply for a job? Does new media allow us to be innovative in our job search? Yes… but with some caveats! I’ll explain ‘why’ in this article.

The current state of the recruitment process

A recruiter spends an average of 11 seconds on a CV, quickly forms a mental image of the person applying, and sees whether they may match the ideal candidate they’d like to recruit. Thus far, this all seems quite coherent.

It is now increasingly common for companies to recruit profiles based on the candidate’s soft skills and personality, in addition to the required technical skills, and the candidate’s educational qualifications and expertise. This involves adaptability, management skills, interpersonal skills, good communication skills, and interpersonal skills… in other words, soft skills, which our companies looking for talent are demanding more and more.

Without using a video, Skype, or a face-to-face interview, how can we detect these soft skills? On top of this, career changes constantly evolve, and there are “atypical” profiles and different kinds of retraining for people searching for more meaning or value in their new job. The possibilities are endless. How can a candidate have an opportunity to explain their choices, their change of orientation, or that they have the right skills, if their CV doesn’t even demonstrate some kind of logic or common theme… which is what recruiters usually look for?

Video CV’s are a logical consequence of the new technologies and media that are now available in a constantly evolving job market. Everyone has a smartphone with a camera and access to a PC with a webcam. This does require some explanation, though.

Some tips for your video CV!

Here are 10 tips for an effective video CV:

  1. A video CV should complement the CV. The video allows you to provide context and shows your personality but will not replace the traditional CV anytime soon.
  2. Give your application meaning and a human touch by explaining why you’re applying for this job, why you’re the right person, what you’re looking for in a job, and your personality and main character traits.
  3. Who is your video for? Adapt your message, its content, and form to your recipient.
  4. A video CV requires preparation, a framework. Plan your speech in advance – show that you’re sociable and dynamic. Don’t just read out your speech!
  5. The non-verbal aspects – attitude, how you dress, and setting – must be in line with the content of the video and the position for which you are applying. Respect the codes of a type of post, of a more traditional company, or of a creative or IT developer job!
  6. Aim for a video that lasts approximately one minute. Arouse the interest of the viewer, make the viewer want to meet you in person, and keep it dynamic.
  7. Send a link that any recipient can open without creating an account or crashing their computer with a huge file!
  8. Choose MP4 as your standard video file format.
  9. If you’re an introvert and freeze up when you see a camera: forget this idea, which would just be counterproductive, and could work against you.
  10. Profiles that are comfortable with new media and have good communication or interpersonal skills have nothing to lose from an innovative application process, thus differentiating themselves.

In conclusion

I think the video resume can become the new cover letter 3.0. but it still has a long way to go before becoming a standard in this area. The market in Belgium is often reluctant to use social media and to innovate in this area. The video CV makes it possible to use new media and put human beings at the core of the recruitment process! An interesting paradox for a candidate striving to stand out in a market that is often saturated. Do you have any questions? Would you like to be innovative in hiring your talents or finding a job? Would you like to stand out in your job search and get your video capsule? Contact me!


This article was written by Amélie Alleman, founder of Betuned. Betuned is an innovative recruitment platform that authentically and enthusiastically shows the DNA of companies. Discover the jobs and companies through videos and apply for the company that really suits you.

#TheFutureLivesinBrussels by the MIC Brussels. This is a series of curated articles written by experts and partners of the ICT sector and entrepreneurial community. It’s a way for them to communicate their insights on specific topics and share their ideas for a better future in Brussels. If you want to be part of it, get in touch with us!